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Author Topic: How many likes is viral on Instagram?  (Read 5 times)

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How many likes is viral on Instagram?
« on: December 07, 2022, 01:03:18 am »
Generally, posts with 100,000+ likes or views and 1,000+ comments are considered to be viral. However, the term ‘viral’ is subjective and can mean different things to different brands.

For example, you might consider a post to go viral if it crosses 10,000 views. Or, if you’re a smaller brand targeting a very niche audience, viral can also mean 1,000 views or likes.

The point is — it depends. We recommend benchmarking based on your own analytics and competitor data, and aiming for higher (but realistic) engagement rates as you grow.

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